Back to Concepts
Emotional Banking™
Trust as a measurable balance sheet.
"Trust is not a feeling. It's a balance sheet — one that organisations rarely audit until it's too late."
— Duena Blomstrom
Emotional Banking™
Emotional Banking is the foundation of my work on trust, behaviour, and human systems, originating in my career in FinTech.
It describes how emotional interactions — safety, credibility, care, and follow-through — accumulate over time as either value or risk inside organisations.
Long before performance fails, people sense whether trust is being built or withdrawn. Emotional Banking explains that invisible balance — and why organisations so often misread it.
Related Writing & Research Archive
This concept is grounded in long-form applied writing and research.