Books & Publications
Challenging the industry to put humans back at the center of technology.
These publications document the evolution of Duena Blomstrom's research into human systems, organisational risk, and technology-led failure over more than a decade.
Emotional Banking 2.0
Tales from the #FinTech Crypt and the Organisational Trenches
"How We Broke Modern Work, Why Human and Tech Debt Took Over, and Why AI Will Fail Until We Get Humans Back in the Loop"
You'll learn some FinTech and Digitalization tech history and you'll snicker or gasp too. Should be fun. No punches pulled. Very few names changed or spared. Juicy and real.
The kind one has to add "I am unsuicidal and of sane mind, please don't disappear me crazies" disclaimers to ;)
Once it's out, early patrons will receive a payment link (no more than 25 Euro) and get the digital version instantly — so you can peruse it first for your own name and then for all the other FinTech giants and gnomes you may recognise!
Duena Blomstrom
Emotional
Banking 2.0
Tales from the #FinTech Crypt

Tech-Led Culture
Unlock the Potential of Your Business
Whether you are running a start-up or multinational organization, there is always scope to optimize your processes and reinvigorate your teams. This book provides you with the insights, knowledge and confidence you need to improve your performance.
Buy on Amazon
People Before Tech
The Importance of Psychological Safety
Businesses must embrace new innovative technologies and methodologies. But when too much focus is placed on digital transformation, teams become overlooked and employees become unmotivated and overly dependent upon technology.
Buy on Amazon
Emotional Banking
Fixing Culture, Leveraging FinTech
Banking is under threat. To survive and thrive, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.
Buy on Amazon